Transformers: Revenge Of The Fallen & Augmented Reality

Posted by taylor blue on October 21, 2009
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Yesterday the DVD for Transformers: Revenge Of The Fallen came out. But did you know that there is an awesome augmented reality part to the DVD? All you need is the DVD cover and a webcam.

Transformers: Revenge of the Fallen will be the first DVD and Blu-ray EVER to use augmented reality to activate a compelling new form of entertainment using the packaging and a webcam.

Fans who point the front of the 2-disc DVD or Blu-ray package at a webcam will activate a 3D holographic experience that includes puzzle solving, discovery, and game-play. As part of this experience, fans will be able to examine the Matrix of Leadership help Optimus Prime shoot Decepticon targets, and moreâ€”all in holographic 3D.

Augmented reality works through a webcam that will first recognize familiar 2-dimensional images. Once it has identified a ‘marker’, it uses this as a basis upon which to project 3-dimensional objects, animations and interactive content.

See the example of it in action this way>>>>